History – Europe's little secret spells success for Canadian men!
Axe was first launched in France in 1983, but has since grown by leaps and bounds. A long standing secret in Europe, Axe now includes deodorant body sprays, antiperspirant sticks, deodorant sticks and shower gels. Axe is currently giving guys the edge in the mating game in more than 60 countries worldwide.
In the North American markets, where Axe was launched in 2002, the brand has shown strong and steady growth that has placed them as a powerhouse in its categories. Axe also holds the number one market position in several European and Latin American markets, plus it has an increasingly powerful presence in Asia.
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Axe Body Spray
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Axe Anti-Perspirant
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Axe Deodorant
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Axe Shower Gel
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Axe Hair
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