Big Idea: Create a fashion hub at New York's Lincoln Center, which Stephanie Winston Wolkoff calls a "blank white canvas that hadn't been filled." "We need to incorporate fashion into every element and institution," she says, "whether it be through designer-lecture series, photography exhibitions, or collaborative efforts between artists and designers." Wolkoff is starting with Mercedes-Benz Fashion Week, which this month relocates to Lincoln Center from Bryant Park. Much as Lincoln Center has tried to diversify the audience for performing arts, the fashion-week director plans to democratize the typically insider-only event, via programs for designer-loving everyday Janes, including a Vogue consumer fashion show for 1,000 non-industry people featuring clothes that are actually available in stores.
Credentials: Remember how Emily Blunt flanked Meryl Streep's Anna Wintour-inspired character in The Devil Wears Prada, whispering names to her at the Metropolitan Museum of Art's Costume Institute Gala? Wolkoff was a real-life Wintour whisperer. She worked for 11 years as Vogue's director of special events, handling logistics -- and, yes, all those names -- for those galas at the Met.
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Gala as brainteaser: Organizing the Costume Institute ball "was like a chess game. I knew every detail about every person at every single seat. I worked with other editors to decide what guest was wearing what, so they wouldn't come in the same dresses. I made sure exes weren't seated with exes."
Devil Wears Prada moment: Wolkoff says that all the Vogue girls had to do menial tasks such as getting coffee and retrieving dry cleaning. Her most memorable task: "I was in London doing Unforgettable: Fashion of the Oscars," a charity auction to raise money for AIDS research. "I was with Natasha Richardson, and I was sweeping the floor in my ball gown."
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